In my advertising career, I have worked with clients in a wide variety of industries developing brand personalities driven by research insights and marketing strategy. By leveraging the creative resources of writers, photographers, media, and developers, I create visual platforms for delivering brand messages in a memorable way that engages the audience. I believe that connecting people to brands starts from the inside by identifying the company’s core values, listening to key stake holders, and bringing to life a brand promise that delivers. A successful campaign hinges on good story telling and the ability to resonate with people on a human level. I have brought this level of strategic design thinking to campaigns such as Bangor Savings Bank, Spaulding Rehabilitation, Lesley University, University of Rhode Island, Iona College, ACIS Travel, and Zoo New England to name a few. I have also been a key player in creative concepts for promotional campaign launches for Cisco TelePresence, Verizon Business, AT&T U-verse, Comcast Xfinity, and the Nature Conservancy. Here are a few things about myself outside the office. I am a professional lifestyle and corporate photographer. I like to go fast, especially on my Cannondale road bike and I also ride with the New England Tandem Society. Another passion of mine is general aviation. I am a private pilot currently flying Cessna 172s out of Fitchburg airport. In the past I was a white water kayaker and instructor, and raced in ultra-long distance adventure races.
